When you have an infographic as part of your web design los angeles, your consumer is more likely to stay on the page and interact with your content. Studies show that a whopping 91% of buyers prefer visual content to traditional or static media. Visuals are now the communication method of choice. INFOGRAPHICS ARE AN IDEAL WAY TO COMMUNICATE WITH TODAY’S CONSUMERS. The information-heavy nature of an infographic also translates into benefits for the brand in terms of authority and authenticity. This allows readers to instantly share them on social media with just a click. Infographics are easily shareable since they post to websites as image graphics. This can be done in a variety of methods such as printing in newspapers or screen printing shirts with the relevant infographic. Investing in printing quality infographics might just be the thing to get your message out there. Many companies are recognizing this as an effective way of communicating complex topics, as well as enhancing brand presence. Not only that, but tangible copies will show readers at-a-glance information far quicker than reading an explanatory article. Using high-quality materials, the right design, and eye-catching visuals, printed infographics can draw attention to important facts or data. PRINTING INFOGRAPHICS CAN HELP BRANDS REACH AUDIENCES IN WAYS THAT DIGITAL MEDIA OFTEN CANNOT. At the same time, they grab the eye and keep users engaged with the content. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. We’ll get into the backlink generation tactics later, but before that, let’s understand the elements in infographics.Īn infographic combines two of the most important things in marketing: INFORMATION AND GRAPHICS. Many marketers in top creative agencies and SEO companies also use infographics to generate backlinks. Instead of boring readers with a lot of dry information or statistics, marketers can use an infographic to send the message in a more captivating way. Here is why: What is an Infographic?Īn infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. In such a world, with such a reduced attention span, infographics are gaining attention in the eyes of the best creative agencies in the market. This is owing to a couple of reasons like an increase in sources of information online, people always being on the go, and a reduced attention span due to the advent and widespread use of social media. The trend in question is that viewers these days prefer having easy-to-read, image-heavy, and snackable content that they can navigate within a matter of seconds. These days, digital marketing Agencies are reporting a trend that is taking the digital world by storm.
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